Why Use a CPA Network?

Many affiliates, both experienced and non-experienced often ask the question, why should I use a CPA network or an affiliate network?  The answer to this question is relatively straight forward, as there are several ways that a CPA network can help you grow your business.  Here are some: 1) Cash flow management.  One of the most difficult parts of being an affiliate marketer is the inconsistency of maintaining long term and profitable campaigns.  In addition to this, the amount of money being paid out to traffic sources versus the amount…


What is the Difference Between CPA, CPS, CPL, CPI, CPC, CPM etc.?

For some of us, the acronyms above are incredibly familiar, and something we spend a lot of time on every day.  For others, these acronyms leave tons of room for confusion!  Allow us to clear up that confusion: CPA – “Cost per Action” or “Cost per Acquisition”.  CPA refers to any campaign where a value is assigned to the acquisition of a lead, sale, subscription, or any predefined “action”. CPA is most commonly used in affiliate marketing when discussing campaigns that are paying for sales. CPS  – “Cost per Sale”….