What is Affiliate Marketing?
Affiliate Marketing is an outcome-based marketing strategy where a business recruits third-party marketers, or affiliates, to promote their products or services. In exchange, affiliates earn a commission for each sale, lead, or action generated through their marketing efforts. Affiliate marketing is a cost-efficient way of increasing sales and generating additional revenues, without incurring significant risk of high-cost marketing services that may not yield results, as the business will only pay for their desired outcomes.
About Phil
Philip Shapiro founded CPATrend in 2010 with $2,000 and the dedication to building something great. Within 1 year, CPATrend generated it's first $100,000 in profits. Under his leadership, CPATrend generated over $25,000,000 in revenue over an 8 year period, receiving various accolades including #130 on the Inc5000 list in 2014, and having developed a reputation as one of the best and most reputable affiliate networks in the industry.
After CPATrend, Philip pursued an offline family business, only to return back to the Affiliate Marketing industry as the CEO of a well-established affiliate marketing business with a team of approximately 35. Here, Philip helped reinvigorate the business, playing an integral role in the building and development of various owned & operated websites/apps, introducing significant enhancements to existing properties, helped more than double the company's first party userbase, and lead the company to revenue growth worthy of another Inc5000 placement, his 2nd recognition as CEO of an affiliate marketing company.
Our Services
We provide a variety of affiliate marketing and internet marketing consulting services to help you start or expand your business. Get in touch to learn how we can optimize your existing affiliate marketing strategy, build a new plan for growth, or even help you jumpstart a new business idea from concept to launch.
Building an Affiliate Program
Starting a brand new affiliate program can be overwhelming. We specialize in conceiving and launching a custom-tailored affiliate program for your business, matching your business goals, and gearing the program towards reaching your target audience. From creating a compelling commission structure to recruiting, qualifying, and onboarding affiliates, to helping provide affiliates with the resources they need to succeed, we ensure a seamless setup process to kickstart your new affiliate program.
Growing an Existing Affiliate Program
Leveraging our expertise and industry insights, we implement strategies to optimize and expand your existing affiliate program. Through affiliate relationship management, performance analysis, commission optimization, and more, we can help you maximize the potential of your affiliate program and drive sustained growth.
Lead Generation / User Acquisition
While many businesses are familiar with some of the larger advertising platforms (ie: Google Ads, Meta Ads), there is a tremendous industry full of high quality traffic sources that can be utilized to generate new users and sales to your product or service. Utilizing affiliate marketing channels, paid marketing channels, SEO/ASO strategies and more, we can help you generate more leads and customers for your products.
Monetization Solutions & Strategies
Whether you have an existing business that you are struggling to properly monetize, or you are planning the launch of a business, developing a complete monetization strategy is essential to maximizing your profits and help offset costs to generate such profits. We develop comprehensive monetization strategies to ensure diversification of revenue streams to drive long term success.
Tracking System / Analytics
With significant experience utilizing various tracking and analytics platforms, we can advise on the best & most cost-effective tracking & analytics solutions for your business. We can help integrate your business with these systems from start to finish, provide training on how to use these systems, and help utilize the data generated to making better business decisions designed to improve your ROI.
User Engagement
At a time where countless businesses are competing for the engagement of consumers, whether it be bringing them back to your store, leading them towards a purchase, or playing a game for long periods of time, building and retaining your audience is essential for long term sustainability. From email marketing, to social media, to loyalty programs and more, we can help you engage and retain your customers.
Building a Team
Our consultancy can assist in identifying the type of team needed to help operate and manage your business, while also assisting in the hiring process. From affiliate managers to compliance managers, from local workers to outsourced workers, we can help you staff your team with the professionals for the right seats.
Fraud Detection & Prevention
E-commerce fraud represents more than $100 billion per year. Staying ahead of the curve is difficult, but with modern tools, rigorous processes, and general business intelligence, we can help you stay ahead of the curve to detect, reduce, and ideally prevent fraud to your business.
And Much More...
With over 20 years of internet marketing experience, I can assist you with any aspect of your affiliate marketing needs, as well as a wide range of disciplines such as website & app design and development advice, to fraud detection and prevention techniques and technologies, to industry-related privacy, legal & contract advice, to email marketing, to conducting market research and data analysis, and much more!
