Category: Affiliate Marketing


Affiliate Marketing 101

Countless businesses around the world utilize Affiliate Marketing to increase their sales, generate leads, mitigate financial risk associated with buying traffic, and inevitably to expand their overall reach.  This post will discuss what affiliate marketing is, the various models supported by affiliate marketing, and some examples to better understand how it all works! So, what is Affiliate Marketing? Affiliate marketing is a performance-based marketing strategy where a business recruits third-party marketers, or affiliates, to promote their products or services. In exchange, affiliates earn a commission for each sale, lead, or…