The FTC, as most reading this know, is the US government agency who monitors and enforces that advertisements are being created and used in a fair, and non-deceptive manner towards consumers. While the FTC allows for creativity in advertising methods, they take action against deception, and misleading a consumer into submitting their information or purchasing a product that they likely would not have, were the advertisement in a different format, or contained different information. The FTC very recently issued guidelines regarding Native Advertisements, and how to keep compliant. We highly…