What is the Difference Between CPA, CPS, CPL, CPI, CPC, CPM etc.?
For some of us, the acronyms above are incredibly familiar, and something we spend a lot of time on every day. For others, these acronyms leave tons of room for confusion! Allow us to clear up that confusion: CPA – “Cost per Action” or “Cost per Acquisition”. CPA refers to any campaign where a value is assigned to the acquisition of a lead, sale, subscription, or any predefined “action”. CPA is most commonly used in affiliate marketing when discussing campaigns that are paying for sales. CPS – “Cost per Sale”….